Intervine Expands Wine Selection for Cruise Industry

Julien Moreau

Intervine has broadened its wine selections, partnering with new producers to enhance cruise line offerings, signaling potential growth and varied experiences in cruise dining.

Intervine has announced a significant expansion of its global wine portfolio, seeking to enhance offerings across the cruise industry. This initiative includes expanded partnerships with esteemed producers such as DeLille Cellars, Badia a Coltibuono, Spottswoode, Melka Estates, Realm, and Kistler. The new additions aim to provide cruise beverage teams with a more diverse selection of premium, super-premium, and halo wines, offering new opportunities to differentiate their wine programs across dining venues.

With this expansion, Intervine emphasizes the growing trend within the cruise industry to elevate food and beverage experiences by integrating more sophisticated and discovery-driven wine selections. This move parallels efforts in leading restaurants and luxury hospitality destinations, aiming to provide cruise-goers with a comparable quality and uniqueness in their onboard dining experiences.

Impact on Cruise Lines

Intervine's strategic expansion is crafted to support cruise line food and beverage (F&B) teams in sourcing wines from a range of regions, styles, and price points. This comprehensive approach aligns with cruise lines' operational needs and enhances the dining experience by incorporating more distinctive wine experiences alongside the traditional offerings.

Bridget Schmidt, sales and sourcing manager at Intervine, highlighted the importance of this premiumization trend across the cruise industry, noting that F&B teams continue to upscale their wine offerings. These developments are intended to create unique onboard experiences that stand on par with prominent luxury dining experiences globally.

Implications for Cruise Beverage Programs

For city leaders and the cruise industry, Intervine's expansion presents an opportunity to attract an upscale clientele through exceptional beverage offerings. This move could encourage cities with cruise terminals to consider how culinary and beverage excellence onboard interacts with local tourism and economic development.

Furthermore, this expansion highlights the importance of forming innovative partnerships between cruising lines and wine producers, suggesting that such collaborations can elevate the standard of dining experiences. City officials could look to support similar initiatives to boost local economies, ensuring their cities are attractive ports of call that offer not just travel but also enhanced culinary experiences.

Questions That Matter

What did Intervine announce?

Intervine announced an expansion of its global wine portfolio, including partnerships with producers such as DeLille Cellars and Kistler, enhancing beverage options for cruise lines.

Who is expanding their wine portfolio?

Intervine is enhancing its wine offerings, aiming to diversify cruise beverage experiences by including products from new partnerships with several premium wineries.